Case Studies

Transforming Organisations with Tailored Salesforce Solutions

At CRS Studio, we partner with organisations across sectors to implement Salesforce solutions that drive meaningful impact.

Explore how we've empowered clients in the non-profit and fintech industries.

1. Methodist Welfare Services (MWS)

Building a Unified CRM for Holistic Social Services

Staff from Methodist Welfare Services with a beneficiary, supported by Salesforce CRM.

Client Overview
Methodist Welfare Services (MWS) is a Singapore-based non-profit organisation dedicated to providing integrated care for disadvantaged individuals and families.

Challenge
MWS managed multiple programmes across various service areas, leading to fragmented data systems and operational inefficiencies. The lack of a centralised platform hindered their ability to track client journeys and measure impact effectively.

Our Solution
CRS Studio implemented a customised Salesforce to unify MWS's client data and programme management. Key features included:

Centralised client profiles for comprehensive case management
Custom objects to track diverse service interactions
Automated reporting tools for stakeholders and funders
User-friendly interfaces tailored for social service workflows

Impact
Post-implementation, MWS experienced:

Improved data accuracy and accessibility across departments
Enhanced ability to monitor client progress and outcomes
Streamlined reporting processes, saving time and resources

2. Xendit

Scaling Fintech Operations with Salesforce Customer 360

Fintech user viewing customer analytics on Salesforce dashboard for Xendit.

Client Overview

Xendit is a Southeast Asian fintech company that provides digital payment infrastructure for businesses. Since launching in 2015, Xendit has grown rapidly — achieving unicorn status in 2021 — and powers payments for thousands of companies across the region.

Challenge

As Xendit scaled, its sales and marketing operations began to outgrow their internal systems. The team faced:

Disconnected customer data across departments
Inefficient, spreadsheet-based sales tracking
Poor marketing attribution insights
A growing need for secure, role-based access to customer information

Our Solution

As implementation partner, CRS Studio (formerly BCX Studio) deployed Salesforce Customer 360, including Sales Cloud and Marketing Cloud Account Engagement, to deliver a unified platform with:

A 360-degree view of each customer for personalised engagement
Role-based data access controls for enhanced security
Improved collaboration between sales, marketing, and ops
A custom-built marketing attribution engine tied to real revenue outcomes
Centralised dashboards to increase visibility and drive accountability

Impact

With Salesforce, Xendit experienced measurable improvements across key areas:

25% increase in sales team productivity
15% reduction in sales cycle time
8% improvement in win rates
More accurate marketing attribution to guide spend and strategy
Strengthened customer trust through enhanced data governance

3. Sonak Group

Powering Omnichannel Retail Growth with Salesforce 360

Client Overview
Sonak Group is a leading retail operator managing a diverse portfolio of lifestyle and fashion brands across Southeast Asia. With both online and offline touchpoints, the company aims to deliver a consistent and personalised customer experience at scale.

Challenge
Sonak Group faced fragmented systems across customer service, marketing, and ecommerce—leading to inconsistent experiences, high manual workload, and siloed customer data.

Our Solution

CRS Studio deployed Salesforce Customer 360, integrating Service Cloud, Marketing Cloud, and Commerce Cloud:

Service Cloud unified all support channels and centralised customer histories, enabling faster, personalised service.
Marketing Cloud automated journeys like abandoned cart reminders and re-engagement emails, with smart segmentation based on service data.
Commerce Cloud powered real-time inventory sync, multi-brand site management, and AI-driven product recommendations—creating a seamless omnichannel experience.