Best AI Chatbot for Business: Comparing Gemini, ChatGPT, Copilot, Grok, Claude, and DeepSeek

By Chiou Hao Chan, Chief Growth Officer at CRS Studio

Artificial Intelligence is no longer a futuristic concept. In 2025, AI chatbots and assistants are at the core of how businesses streamline workflows, improve customer experiences, and gain a competitive edge.

But with so many AI tools available, which one is right for your business?

In this article, we compare six of the most talked-about AI tools today: Gemini (Google), ChatGPT (OpenAI), Microsoft Copilot, Grok (X), Claude (Anthropic), and DeepSeek. We’ll explore their strengths, ideal use cases, and how they can integrate with CRM systems to maximise value.

1. Gemini (Google)

Gemini is Google's flagship AI model, designed to handle text, images, code, and data in one unified system.

It builds on Google's search expertise and AI research to deliver real-time, reliable answers and integrate seamlessly with Google Workspace. 

Strengths:

• Strong multi-modal capabilities (text, image, code, data analysis).

• Deep integration with Google Workspace (Docs, Sheets, Gmail).

• Access to Google Search for real-time, factual data.

When to Use:

• Businesses heavily using Google Workspace.

• Research-heavy workflows where up-to-date information is crucial.

• Marketing teams needing quick fact-checking and content generation.

2. ChatGPT (OpenAI)

ChatGPT is OpenAI's well-known conversational AI, trained to understand and generate natural language across a wide range of topics.

It is highly versatile, capable of creative writing, technical explanations, and interactive dialogue. 

Strengths:

• Exceptional conversational ability and creativity.

• Wide plugin ecosystem and API flexibility.

• Can produce high-quality written content, scripts, and ideas.

When to Use:

• Businesses needing strong natural language generation.

• Content teams producing blogs, proposals, and social media posts.

• Customer support chatbots that require human-like conversation.

3. Microsoft Copilot

Microsoft Copilot is an AI assistant embedded directly within Microsoft 365 apps, designed to help users create, edit, and analyse content without leaving their familiar workflows. 

Strengths:

• Built directly into Microsoft 365 (Word, Excel, Outlook).

• Automates repetitive document and spreadsheet tasks.

• Great for data summarisation and analysis within Excel.

When to Use:

• Teams that live inside Microsoft Office apps.

• Finance and operations departments for data processing.

• Sales teams preparing reports and proposals.

4. Grok (X / Elon Musk)

Grok is the AI chatbot developed by X (formerly Twitter), with a focus on real-time trend analysis and a casual, internet-native tone for engaging with fast-moving social content. 

Strengths:

• Real-time insights from X (formerly Twitter) data.

• Built for trend monitoring and social listening.

• Can handle casual, internet-native tone.

When to Use:

• Brands relying on social media trends.

• PR teams monitoring brand sentiment.

• Marketing teams seeking viral opportunities.

5. Claude (Anthropic)

Claude is Anthropic's safety-focused AI assistant, built for reliability and deep reasoning. It excels at processing large amounts of information and producing clear, well-structured responses. 

Strengths:

• High safety standards and low hallucination rate.

• Excellent at long-form reasoning and complex analysis.

• Can process very large documents at once.

When to Use:

• Legal, compliance, and policy-heavy industries.

• Long-form report writing and summarisation.

• Analytical tasks requiring careful logic.

6. DeepSeek

DeepSeek is a technical AI platform optimised for developers and data professionals, offering efficient data analysis, coding support, and scalable AI processing at a lower cost. 

Strengths:

• Technical and developer-focused AI.

• Efficient at data analysis, code generation, and API interaction.

• Often more cost-effective for bulk processing.

When to Use:

• Data-heavy companies needing affordable AI at scale.

• Development teams building AI-powered products.

• Businesses looking for custom model fine-tuning.

  
  

Quick Comparison Table

AI Tool	Best For	Notable Strength
Gemini	Research, Google integration	Real-time factual accuracy
ChatGPT	Content, conversation	Creativity & natural flow
Copilot	Office productivity	Microsoft 365 automation
Grok	Trend tracking	Social media insights
Claude	Complex reasoning	Safety & long-context processing
DeepSeek	Data & development	Cost-efficient bulk analysis

AI & CRM: A Powerful Combination

Selecting the right AI is only half the story. True business value comes when AI is integrated with CRM workflows:

• Automating personalised follow-ups.

• Predicting customer churn.

• Generating tailored marketing campaigns.

• Analysing customer sentiment.

At CRS Studio, we specialise in connecting the right AI tools to your CRM system — ensuring you get real, measurable results.

People Also Ask (Quick Answers)

Q: Is ChatGPT the best AI chat? 

It depends on your needs. ChatGPT is one of the best for natural conversation and creative content, but other AIs like Gemini or Claude may be better for factual accuracy or safety.

Q: Which AI is the best AI? 

There’s no universal “best” AI — the right choice depends on your workflow, budget, and integration needs.

Q: Are AI bots legal? 

Yes, AI bots are legal in most countries, but businesses must comply with privacy laws, data protection regulations, and ethical AI guidelines.

Final Thought: Integrating AI Chatbot with Your CRM

The best AI chatbot for business is the one that aligns with your operational needs, integrates smoothly with your CRM, and delivers measurable ROI. 

If you want to explore a tailored AI strategy for your business, talk to our Salesforce consultant that can help with AI integration — CRS Studio can help you choose and integrate the right tools.