Articles by CRS Studio

Artificial Intelligence is no longer a futuristic concept. In 2025, AI chatbots and assistants are at the core of how businesses streamline workflows, improve customer experiences, and gain a competitive edge. But with so many AI tools available, which one is right for your business? In this article, we compare six of the most talked-about AI tools today: Gemini (Google), ChatGPT (OpenAI), Microsoft Copilot, Grok (X), Claude (Anthropic), and DeepSeek. We’ll explore the

In today’s fast-moving retail landscape, delivering excellent customer service and empowering in-store teams are key to sustainable growth. For Sonak Group, a leading retailer and distributor of sporting goods and fashion brands in Southeast Asia, the challenge was to unify support operations and enable frontline staff to work more efficiently. With help from CRS Studio, Sonak implemented Salesforce Service Cloud and a custom-built iPad app—driving improvements across cust

You’ve probably seen the rise of AI in customer support — chatbots answering questions, smart ticket routing, even sentiment analysis. But here’s the real game-changer: when AI is powered by a good CRM, customer service doesn’t just become faster — it becomes smarter. In a recent LinkedIn post, we shared 5 ways AI is already helping support teams respond faster and serve customers better. Now, let’s explore what’s happening under the hood — and why CRM is the critical ingr

When your organisation begins to outgrow spreadsheets or basic CRMs, the next step often leads to Salesforce. It’s one of the most...

When it comes to implementing Salesforce in your organisation, choosing the right partner can make or break your success. Salesforce is a...